Although the digital arena has changed significantly over the past few years, search engine optimisation (or SEO) is still effective and critical marketing strategy. As a mortgage broker, there are many benefits that you stand to gain from a good SEO strategy. Here is a quick overview of the top 5 to help understand why SEO is still awesome.
1. Boosts user experience
SEO improves the user experience of your mortgage brokerage site by providing your audience with relevant content and easy-to-navigate website. There is also the advantage of configuring your site so that it can be mobile-friendly. This encourages mobile users to visit your site often. According to a study by Google Search in 2015, making the site mobile-friendly is one of the best ways of boosting its ranking.
2. Promotes better cost management
SEO helps you to lower your advertising costs. You don’t have to invest heavily in channels like TV, newspapers, brochures, and radio. When your website is ranked higher on Google, you don’t even have to invest in PPC (pay per click) as your business is well recognised by search engines. In addition, things to do with social media marketing, blogging, referrals, or customer reviews have few or no expenses at all.
3. Brand Credibility
When your mortgage brokerage business appears on the first or second pages often on Google and other major search engines, it gives the customers the belief that your business can be trusted. Actually, customers don’t like trying mortgage brokers that are not well-known. To them, being on the first pages means credibility.
4. Long-term marketing strategy
Since it takes time for your website to reach top ranks, pulling you down the list is also not easy. SEO is, therefore, a long-term marketing strategy considering that the shortest duration for any website to maintain high SERP rankings is about 6 months. So, unless Google changes its ranking algorithms or your competitors fuel their SEO strategies, it will be an arduous task to pull you down the search rankings.
5. Increased Conversions
When your mortgage brokerage website ranks higher, the conversion rates improve. Your target audience becomes aware of your business. As long as you maintain a top spot, more online users will identify you. They’ll become more familiar with your business and this means a higher likelihood of them closing a deal with you. Ideally, the more the site visitors, the higher the conversion rates expected.
If you want to take your mortgage brokerage to the next level, SEO is one of the marketing strategies that you can use. As highlighted above, you can utilise it to build a strong online presence, beat your competition, and gain new leads for your business.