Web marketing is essentially the promotion of a service, product, company or brand on the Internet. There are web marketing companies that will also assist you in finding and managing digital customer data.
A reputable web marketing company can masterfully combine the technical and creative sides of presenting your brand on the Internet. They will also be able to provide solutions for designing and building websites, SEO (Search Engine Optimisation), client targeting and market analysis.
The types of customer engagement offered by the company should involve placing your message in a number of different virtual locations; these include email, mobile advertising, banner ads and physical ads that have ties to Internet or mobile like QR codes.
Important Types of Web Marketing
• Social Media Marketing
This involves getting visibility or traffic by using LinkedIn, Facebook, Twitter or other social media platforms.
This improves the visibility of your web page or website by heightening its “organic” search results.
• Display Advertising
This involves placing banner ads on third-party blogs or websites to direct viewers to your website.
• Affiliate Marketing
Affiliates are rewarded by your business for each customer or visitor directed to you via their website.
• Email Marketing
As the name suggests, this involves the use of email to market to a group of individuals.
Advantages of Web Marketing
With web marketing, the return on marketing investment (ROMI) can be significantly higher than the more traditional types of advertising. A much wider audience can be reached for a small fraction of the cost of “old media” like television commercials, billboards or magazine ads. Making purchases on the Internet can be a lot more convenient for the consumer than having to travel to your location. Additionally, marketing on the Internet enables you to modify your advertising on the fly to satisfy consumer preferences.